Partners Leo Loughlin and Mark Rawls are quoted in the 2024 IP Impact Study: Trends in Benchmarking Value published by UnitedLex.
With the speed of innovation pacing faster than ever, IP teams play a starring role in protecting their companies’ intangible assets while demonstrating operational rigor and fiscal accountability. This is resulting in increased reliance on metric-driven decisions to measure the impact of IP strategies and resource management including technology, data tools, head count, and external partners. In January of 2024, UnitedLex commissioned a third party to survey 200 senior IP professionals to benchmark how in-house and private practice IP professionals measure impact. The report explores how both law firms and corporations measure the efficacy of their IP processes and the impact of the IP assets they secure and enforce. This report explores measuring IP impact from all angles.
Leo spoke on artificial intelligence (AI) technology in trademark prosecution.
“We’re getting a lot of questions from clients about how they are incorporating AI into their platforms and is it covered,” he told UnitedLex. “We have to review that and sometimes it might be broad enough to be covered in the existing mark, but if the use case is narrower then we would recommend filing a new application just to be safe."
Mark spoke on the potential use of AI in intellectual property work.
“I can see examiners using it to help them draft office actions or understand the art or specification,” Mark told UnitedLex. “If that improves the office action quality, that helps us because it helps to improve engagement and reduce delays, but there’s still a way to go before it can really be applied in this space.”
UnitedLex is a data and professional services company delivering outcomes that create value for high-performing law firms and corporate legal departments in the areas of litigation and investigations, intellectual property, contracts, compliance, and legal operations.
To access the full 2024 IP Impact Study: Trends in Benchmarking Value, please visit the UnitedLex website.
